Business to Business Search Engine Marketing

Business to business marketing facilitates the sales of products or services of businesses, governments or institutions to other companies in order to improve profitability. B2B search engine marketing use slightly different tactics used in PPC search engine marketing technique. B2B markets are smaller and consist of complex services and products. This is the reason why there is a difference in online content, target keywords and link building. A B2B aims sales towards a business firm or organization. When we consider the organizational structure, b2b involves several decision makers. The Business Marketing Association is the organization that supports b2b professionals in marketing.

B2B search engine marketing can help companies to enhance their results by following some of the tips. B2B markets have longer sales cycle which involves evaluation, consideration and purchase. After searching for a b2b website, the real job starts in converting the prospect to a sale. Understanding the position of b2b in sales cycle in between this conversion is the essential task for creating optimized content on the web to meet the requirements. Another important thing to consider is websites interested in reaching b2b audiences must put an effort to gain rankings on search engines.

Secondly, B2B websites must focus on the content which gives information regarding the product in order to build a relationship with the audiences. So the content added in the websites should be written in such a way to set a high rank about the organization among the people. Including videos about their services, demos, newsletters, case studies and interviews will be some of the easy ways to get an entry in to the brains of audiences. Content marketing technique will attract and engage more customers to the website. Statistic reports shows this metric contributed around 50% increase in traffic to the website.

The third factor to improve b2b search engine marketing is all about the target keywords. Of course, they are essential for a proper working of the search engine. The keywords must be used considering the longer sales cycle. Here the keywords are used in accordance for searching information about the product. So the keywords must be supported by the relevance in content. It was noticed that the buyers of the products use their searching terms generally or exact product names. On the other side they may search typing problem based terms or terms based on issues. This tactic of including robust keywords also increased traffic by 60%.

Another measure is link- building which favors websites interested in linking to the b2b sites. This is a technique where both the parties are benefited. To increase the number of such links, b2b organizations must concentrate on some factors. They can either approach supplier networks for the links or can create link focusing on specific market. Interaction with several co – existing stakeholders is the final factor which enhances b2b search engine marketing. Each of the stakeholders will have different expectations at the time they approach b2b website. So the b2b professionals will be interacting with several levels of responsible persons inside an organization for successful sales of that product.

B2B marketing experts must identify the buyer of the products or services and also the benefits aimed by the business to receive from services. In nutshell, the focus of the b2b search engine marketing technique should be to understand the audience on the other side, the method of searching, evaluation and finally decision making to buy the products.

9 Stages of Marketing a WordPress Website

WordPress Marketing Tips – Make Your Websites Soar

With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website.

In general, there are 9 stages to marketing research success:

Formulating the Marketing Research Problem
Method of Inquiry
Research Method
Research Design
Data Collection Techniques
Sample Design
Data Collection
Analysis and Interpretation
The Marketing Research Report
Market your WordPress site

WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).

SEO Advantages with WordPress:

When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.

Adding content to WordPress is easy.

Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.

The permalinks can be customized.

With WordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.

WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.

WordPress comes equipped with built-in RSS feeds.

Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.

WordPress has very clean code.

Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.

WordPress Plug-ins are plentiful

You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.

Get found, convert and analyze

Attract Traffic
Convert visitors to leads then to sales
Turn customers into repeat higher margin customers
Analyze for continuous improvement
Drive-up Sell and Cross-sell Opportunities

Get noticed in potential customers’ inbox
Show your social side
Pimp your product pages
Reach your goal, repeat.
To achieve high rankings in search engines for your specific keywords, there are many strategies which must be adhered to, but in general, if your firm produces relevant, quality, original content on a consistent basks, you will see an increase in search engine traffic. Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.

5 Tips to Improve Website Visibility for Better Google Ranking

Most people who start building their first website believe that as soon as their website would go online, there would be a flood of people visiting it and bringing new business to them. In reality, this does not happen like this. A new website is just like a shop in a big desert. No website is by default visible to anyone. All our Search Engine Optimization efforts have only one purpose and that is to increase the website visibility. It is therefore at the core of SEO. However, first, we should understand what website visibility is. Even before we talk about how visible is a website to search engines, we should note how people interact with search engines. They type certain keywords in the search box and the search engine presents the results page called Search Engine Results Page (SERP). The domains shown higher on SERP are more visible than the ones below. It shows a relationship between website visibility and keywords. Now we can define it.

What is Website Visibility

Website visibility is calculated in percentage AND with reference to certain keywords. There is no such thing as perfect visibility. Whenever we say visibility it means visibility for a “set of keywords”. So, for example if we are targeting 100 keywords, our domain visibility would be based on those 100 keywords. If our website has a visibility score of 10%, it would mean there is a 10% chance that someone would click on our website if the person types one of those target keywords. The SEO tools which tell a visibility score such as SEMrush or SEO Profiler, ask you to enter the keywords for which you want to know your visibility. The selection of the keywords is therefore crucial for the website visibility score you would get. If you poorly chose the keywords which are less competitive and of less value to your business, you might get a higher visibility score. However, this higher visibility score would not be so fruitful for the business. Now I assume that you have selected the profitable keywords after a proper research and your visibility score is perfectly valid then this is the time to discuss how can we improve the visibility. Here are the five actionable strategies:

1. Remove Errors and Mistake from Your Website

This activity is also called “technical SEO”. Search engine hate websites with errors such as broken links. The first thing you should do is to remove all errors. You can find errors by using tools such as screaming frog or deep crawl. Not only the errors but also the slow websites cannot get good Google ranking. GTmetrix is a free tool which not only tells the speed of your site but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google guidelines would be a big mistake. Some people argue that Google is not a law. That is correct but because you are relying on Google to get the traffic, you must follow their SEO guidelines or you will be penalized.

2. Put High-Value Contents

If you want to make search engines happy, then make your website readers satisfied with some valuable and well-researched contents. Since to get higher Google ranking, you are competing many others in your niche, you have to beat them with the depth and value of your contents. Do not just re-phrase the contents from other websites. Create your contents and publish regularly. Consider contents as the blood of the body of your website. When writing contents, focus on your audience. But for this, you have to do some hard work. Do the following:

i. Think about your target customers. Who are they what are their problems and issues. Most website owners have an only vague concept of their clients. They think of just some random people interested in their products. You should clearly and precisely define your target clients and build a “customer persona” for your business. Only then you can target them in your campaigns.

ii. Go to Yahoo Answers, Quora and other similar websites and try to find out what questions, people are asking in your niche. These are their pain points and you have to address the answers to these issues in your contents.

iii. Now it is time to do some keyword research. First you should write down your objectives and business goals. Then find some profitable keywords using not only Google Keyword Planner but also some other tools. If you cannot afford a paid subscription, there are plenty out there which are free. This topic has been discussed elsewhere and also on my YouTube channel, so I leave it there. After you find the keywords, you should arrange them in groups and make a map of keywords to your website. Now it is time to write some contents.

iv. Before you start writing using the tool called Buzzsumo to get an idea of what titles are getting backlinks and social shares. Make your title and get some ideas of subheadings.

3. Link Building

Try to understand what is link building and how it differs from spamming. A backlink is a link pointing to your website from another site. You do not need thousands of backlinks as many people try to promote. You only need few but high-quality backlinks. The most important thing about backlinks is relevancy. These links should be coming from relevant websites. Now the point to note here is that the relevant websites are most of the time your competitors. However, if you try, you would find few highly relevant websites which are not your competitors. Do not just focus on websites with very high domain authority. If you do not know what a domain authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any internet site. Do not get frustrated, link-building is a slow process and increasing the visibility of your website is a long term commitment. Therefore, just proceed forward, slow and steady, bit-by-bit. Also, try to earn links with your contents as mentioned above.

4. Social Media Engagement

Everyone knows that social media is important to get your website visible. However, there are some very critical points you should take note of and I will try to put only a short mention of those here in this post. It is because every single one of them needs further explanation and I will cover this in my future posts. Some of the important points are the following:

i. For a continuous visibility and traffic to your website, you need a constant engagement with your audience and not just occasional interaction. For this you need first to figure out what types of contents are needed for that. Also, there are certain engagement metrics in Google analytics which you must understand and monitor. Videos are also good for engagement. If you are shy of the camera, not a problem! Just screen capture videos are enough for engagement. These are three points and the rest will be covered in a separate post with an explanation to these three.

ii. If you find social media overwhelming, then use the tools such as coschedule or hootsuite.

iii. The last but not least is trying to find the “hottest” social media and focus on that. People have gained a lot of visibility, traffic and money from Facebook and LinkedIn in good times. However, now, in my opinion these two are dead dogs for small businesses until you pay them a huge sum of money. However, the Facebook advertisement is still cheap and if you know how to make a good custom or lookalike audience for Facebook ads then you can try that and tweak that until you get results.

5. Promote Your Business Website Locally and outside of online media.

There are still a huge number of people who prefer paper format. There are many local magazines out there which have a large circulation and advertising there could be on a budget or even free. You can talk to your council or local clubs and you might be able to get a free advertisement or at a nominal price.

5 Tips To Choose The Right Digital Marketing Course

If you want to choose a lucrative career path, you may have considered taking a digital marketing course. Today, almost everyone prefers digital communication. This includes companies, organizations, and all other types of businesses. As a matter of fact, today’s professionals are required to meet the needs of different types of digital processing. Therefore, if you are looking for the best digital marketing course, we suggest that you follow the tips given below.

1. Understand your Preferences and Requirements

Do you have what it takes to learn digital marketing? To answer this question, you need to find out why you want to take this course. Basically, people take these courses in order to improve their skills. In most cases, they want to join a company or start their own business.

Also, you need to consider your learning options, types of resources you can invest to learn and your preferred areas. In other words, you need to consider your preferred options and requirements.

2. Read the Fine Prints

Based on your requirements and preferences, you may want to get a deeper insight into the course you want to choose. You need to consider the pedagogy of the course, types of assignments, approach methods, and practical assignments.

According to experts, you may want to choose a course that you have an interest in. Basically, digital marketing involves practical learning. Unlike other courses, you will learn a lot of practical skills. You won’t just read books and memorize theories. Therefore, the training sessions have a lot of importance.

3. Do a thorough Background Research

You can find a lot of Institutes that offer digital marketing courses. If you want to choose the best institute, you need to consider a few parameters. Some of these parameters include reputation of the institute and the achievements it has made.

If you want to choose the best career path, it is important that you make the best choice. So, you may want to do some background research before making the ultimate decision. You may want to compare courses offered by different institutes to find out the best one.

4. Know the Quality of the Faculty

Make sure that the institute has the best faculty. You may want to check the experience, credentials, teaching methods, and engagement level of the trainers. Make sure you don’t ignore this factor as it will have a great impact on the quality of training. After all, you want to get the best outcomes from your digital marketing course. Therefore, you may want to invest some time and find out as much as you can about the faculty.

Long story short, we suggest that you follow these steps if you want to choose the best digital marketing course to improve your skills.

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